Foo’s Fabulous

About This Project

Foo’s Fabulous Frozen Custard has been an iconic Kansas City brand for more than 25 years. We worked with Foo’s to rebrand their franchise model to Foo’s Fabulous Cafe, while ensuring that the overall Foo’s Fabulous brand retained its long-earned equity in the community.


  • Brand strategy
  • Logo design
  • Brand standards
  • Messaging strategy and copywriting
  • Graphic design
  • Website design and development
  • Sales collateral
  • Digital menu signage
  • Interior and exterior signage
  • Food photography and styling